5 Innovative Instagram Features to Boost Your Business

When Instagram was introduced to the world of social media for teenagers to post pictures and have fun, people first judged it as a childish platform. But this platform has surprised many by becoming an effective business and marketing tool. Businesses are now looking for sites that offer Instagram Growth Service to create awareness for their brand on this platform.

More than a billion people were using Instagram, with the number of users increasing every day. If you think this number consists only of young people without purchasing power, think again. Six out of ten adults who are online have an Instagram account. You will also be interested to know that Instagram has over 1 million business profiles with over 8 million adverts each month. How about that for a marketplace? And who said that teenagers and young people can’t spend? Here are five innovative features on Instagram that you can use to boost your business.

Insta Stories and Pictures

This feature remains the main tool for promoting your business on Instagram. With pictures, you just need to take quality pictures of your products and post them on your wall with directive captions. Insta story updates and short videos that work in more or less the same way as WhatsApp and SnapChat stories. You can upload a succession of images or a short video, usually about 30 seconds long. These stories stay on your profile for 24 hours, after which they automatically disappear. Most people like watching these stories more than looking at your permanent pictures. You can highlight some of your updates to appear on your landing page so that your audience can view them a little longer. These stories are ideal for showcasing new products or popular ones and generating more interest.

Honourable Mentions

This is another interesting feature that can help you grow your business. A good way to reach a new audience. Instagram allowed to mention or tag someone or location in pictures and stories. People or businesses tagged to receive direct messages. You can upload videos or posts where your customers mention your business to attract more customers to your page. Your fans can also share your profile in their posts, allowing you to build more brand awareness and reach new audiences.

Use Live Videos

Videos are very interactive. People can see what your business is doing and new developments in real time. Live videos send push notifications to your audience letting them know you’re going live. It’s highly interactive, as your audience can post comments, ask questions, or make suggestions while your video is live. You get the opportunity to respond in real time and get more attention. Your followers can also tag their friends and followers to participate in the video giving you a wider audience. Besides building a good relationship through transparency, videos are a great way to invite followers to events and other activities.

Action Buttons

This is a very important feature of converting followers into real customers. By pressing an icon on your posts, users can directly perform certain actions, such as directly purchasing tickets, making bookings and appointments, among other actions. They can even call your business number directly without having to leave your page. The action button compels followers to take action, not just like your pictures. By integrating these buttons into your business profile, you can make a lot of sales.

Using Hashtags and Shoppable Posts

A hashtag is an interactive feature that helps you connect with new audiences while advertising your profile and brand. To make the most of this feature, it is important to understand the correct mechanism of using hashtags. You can combine the use of hashtags with shoppable posts. This is a feature that allows your followers to click on your Instagram stories and shop directly from them without the need to go back to your wall. With hashtags directing users to your stories and shoppable posts allowing them to shop directly, you can make a lot of sales with this convenience.