Turning clicks into money
Creating content for social networks is an activity in which around 50 million people are involved with varying degrees of consistency. These are public figures, bloggers of all kinds, moderators of all kinds of communities, and people who provide the technical side of the process. Out of this mass of people about 2.3 million people made content creation for social networks their basic profession.
Work in social networks is no longer simply commercialized, it has become a market with gigantic turnovers. According to analysts in 2021, the total capitalization related to Internet content publishing is about 1.1 billion euros.
Most major companies have made social media a major part of their market promotion and one of their main tools for communicating with potential customers and consumers, getting feedback from them.
Audience
The main audience of social networks and large Internet platforms are people born between 1982 and 2012 – the so-called “zoomers” and “millenials”. What these people have in common is a desire for maximum freedom, which translates into a desire to work remotely and flexibly for a living.
Social media has already become big business, with its own leading players. One in particular is Abdullah al-Ghafri, known to his admirers by his nickname QQQ. Abdullah’s brainchild, Snapchat, has attracted the public primarily because, unlike, for instance, Instagram, it is impossible to “cheat” its audience. And Abdullah Al-Ghafri himself says that it was he who counted on a resource with a live audience. But now the entrepreneur is also working on YouTube. He confessed that he had been preparing his YouTube project for 7 months, because the competition in this field is very high.
A huge number of aspiring bloggers dream of becoming Influencers with millions of subscribers. But not a few people have only a vague idea of what they need to do and how much they have to pay to succeed.
Advice from a famous blogger
If you’re a blogger with 700,000 followers and a celebrity blogger Uptin Saeedi says you should be prepared to work for about two years to “get yourself promoted”. And during this time there will be little or no income.
Uptin Saeedi told Uptin that top bloggers earn good money on YouTube or Facebook for the advertising they put in their content. But for that, the blogger needs to generate unique content over a long period of time, to maintain interest. Figuratively speaking, a top blogger is a kind of promoted brand.
These days, top bloggers and internet software companies work inextricably linked. According to Alessandro Bogliari, co-founder and Managing Director of Influencer Marketing Factory, without the support of top bloggers, in particular web-streaming app developers are doomed to obscurity. Every developer wants his product to be used by someone famous Influencer.
Nowadays, social networks have long ceased to be just entertainment and communication platforms. They have become a very serious business with enormous capitalisation. And this has greatly increased the responsibility of content creators not only for its quality on the technical and content side, but also in terms of adherence to moral and ethical standards.